Copy Design Dev GEO+SEO Pixel art

I design, build, and ship things for the web.

Icons, tools, client sites. Sometimes pixel art. Since 2005.

Work with me Based in Poland. Clients across Europe and the US.
~1,000
GitHub stars
11,000+
icons shipped
26
apps in 30 days
2005
building since

Work

Selected Work

Client work with numbers attached. Branding, design, code, and search, done by one person.

Existential Psychiatry

Existential Psychiatry

Branding, website, and SEO for a psychiatry practice. 3.2M search impressions in 16 months

Delivered full branding, design assets, website development, and SEO optimization. Built a content-rich site structured to rank for high-intent medical search queries.

Over 3 million Google Search impressions in 16 months
20,500+ organic clicks from search
Impressions roughly tripled from mid-2025 to early 2026
BrandingDesignWebsiteSEO
Visit site
3.2M

search impressions

Camino Network

Camino Network

Design system and website for a blockchain platform. 534K search impressions

534K impressions

Developed a complete design system from the ground up, including branding, UI/UX design, and a modern website that bridges complex blockchain technology with accessible language.

BrandingDesign SystemWebsite
Visit site
Smella

Smella

Branding, website, and SEO for a new consumer brand. 8% CTR from organic search

8% CTR from search

Delivered branding, design assets, website development, and SEO optimization. Structured the site for search visibility from launch.

BrandingDesignWebsite
Visit site
Chain4Travel

Chain4Travel

Positioned a B2B platform as the credible industry standard through brand and web

120+ supporters onboarded

Created a sophisticated brand identity and website that communicates trust and innovation. Designed to convert enterprise clients while maintaining accessibility.

BrandingDesignWebsite
Visit site
Sleap.io

Sleap.io

Designed and branded the first native Web3 hotel booking platform

6 wks to full brand launch

Developed a complete brand identity and design system that makes blockchain benefits clear without overwhelming users. Created an intuitive booking experience highlighting wallet rates and deals.

BrandingDesign SystemUI/UX
Visit site

Testimonials

What clients say

People I have worked with, in their own words.

“Gerrit creates beautiful designs with technical know-how and a deep understanding of his work. I have had the pleasure of working with Gerrit on various projects for several years.”

Ralf Usbeck

Ralf Usbeck

Chairman of the Board of Directors @ Chain4Travel

“My website is clear, understandable and well structured for my customers. Even after the initial setup, Gerrit was always available and provided technical support immediately in the event of problems and always provided the latest updates.”

Ute Becker

Ute Becker

Ernährungsberatung Ute Becker

“I really appreciate working with Gerrit, because with him I have a development partner and not just a service provider. Working together for the GrowthBox has always been customer oriented, punctual and very engaging - I thoroughly enjoyed it.”

Reinhold Rapp

Reinhold Rapp

CEO @ GrowthBox

“Gerrit brought a unique enthusiasm to my project that made working with him fun, energetic, and impactful. I truly felt like he was part of my team and believed in the success of my project as if it were his own. On top of it all, his design work is best in class, bringing our branding and app design to a whole new level!”

Elizabeth Graham

Elizabeth Graham

Founder Nutrition Intelligence

“Gerrit is dedicated to his work, responsible and delivers the work on time (or earlier). He does not hesitate to share ideas that address the needs of our customers better than we originally thought. He is communicative, creative, experienced, and professional.”

Alesia Kunts

Alesia Kunts

CEO @ LearnSlice

“I have worked with Gerrit for nearly two years now and deeply appreciate his extensive knowledge, ability for creative problem-solving, professional and responsive demeanor, and the fact that he clearly cares about quality in his work.”

David Zacharias

David Zacharias

Owner of Existential Psychiatry

“Gerrit creates beautiful designs with technical know-how and a deep understanding of his work. I have had the pleasure of working with Gerrit on various projects for several years.”

Ralf Usbeck

Ralf Usbeck

Chairman of the Board of Directors @ Chain4Travel

“My website is clear, understandable and well structured for my customers. Even after the initial setup, Gerrit was always available and provided technical support immediately in the event of problems and always provided the latest updates.”

Ute Becker

Ute Becker

Ernährungsberatung Ute Becker

“I really appreciate working with Gerrit, because with him I have a development partner and not just a service provider. Working together for the GrowthBox has always been customer oriented, punctual and very engaging - I thoroughly enjoyed it.”

Reinhold Rapp

Reinhold Rapp

CEO @ GrowthBox

“Gerrit brought a unique enthusiasm to my project that made working with him fun, energetic, and impactful. I truly felt like he was part of my team and believed in the success of my project as if it were his own. On top of it all, his design work is best in class, bringing our branding and app design to a whole new level!”

Elizabeth Graham

Elizabeth Graham

Founder Nutrition Intelligence

“Gerrit is dedicated to his work, responsible and delivers the work on time (or earlier). He does not hesitate to share ideas that address the needs of our customers better than we originally thought. He is communicative, creative, experienced, and professional.”

Alesia Kunts

Alesia Kunts

CEO @ LearnSlice

“I have worked with Gerrit for nearly two years now and deeply appreciate his extensive knowledge, ability for creative problem-solving, professional and responsive demeanor, and the fact that he clearly cares about quality in his work.”

David Zacharias

David Zacharias

Owner of Existential Psychiatry

Pixel art

Pixels, one at a time.

Where Pixelarticons came from. Scenes, icons, cursors, game levels. Made in Aseprite, posted on X.

Pixel art scene in yellow and black
Pixel art icon sheet
Pixel art piece
Pixel art piece
Pixel art piece
Pixel art piece

Experiments

Hot App Summer ’26

26 small apps in 30 days for Netlify’s Hot App Summer. Fast, playful, shipped.

Process

How it works

01

You tell me what you need

A 30-minute call or an email. I tell you straight if I am the right person for it.

02

I design and build it

Focused sprints, 2 to 4 updates per week. You see real progress, not a big reveal at the end.

03

We ship

Live, fast, and findable by Google and AI search. Then I stick around, or hand off clean. Your call.

FAQ

Common questions

What do you actually do?

Websites, web apps, design systems, branding, icons, and GEO/SEO. Design and code from one person, so nothing gets lost between a designer, a developer, and an SEO consultant.

How fast can you move?

Most projects take 1 to 3 months from start to launch, with 2 to 4 updates per week. Small things ship in days.

What do you not do?

Long decks, endless discovery phases, and designs that never ship. I also do not do ads or social media management.

Gerrit Halfmann

About

Gerrit Halfmann, aka halfmage

Designer and developer in one person. I have been making things for the web since 2005: icon libraries used by thousands of developers, small tools, SaaS products, and client sites with real numbers behind them. Pixel art when the day is long enough.

More about me

Contact

Work with me

Design, code, and search in one place. Tell me what you are building.

Or DM @halfmage on X